Psyched Wellness partnered with Studio Obacht in 2021 to create innovative packaging designs for their wellness products derived from the Amanita Muscaria mushroom. The project involved understanding the unique attributes and benefits of their proprietary extract, AME-1, and translating this into compelling packaging that would stand out in the wellness market. The deliverables included packaging designs for various product lines, particularly focusing on their flagship product, Calm, a tincture promoting relaxation and stress relief.
Studio Obacht collaborated closely with Psyched Wellness to develop packaging that effectively communicates the brand’s focus on wellness, mental health, and the unique benefits of Amanita Muscaria. The design process began with an extensive research phase to fully understand the product and its market. This was followed by the creation of design concepts that were both visually appealing and informative. The packaging featured clean, modern aesthetics with clear labeling to ensure ease of use and consumer trust.
The packaging designs created by Studio Obacht have significantly contributed to the brand’s market presence and consumer recognition. Psyched Wellness successfully launched their Calm tincture with packaging that not only stands out on shelves but also clearly communicates the product’s benefits and usage. The collaboration has ensured that Psyched Wellness maintains a consistent and strong brand image, helping them to connect with their target audience and grow their customer base in the competitive wellness market.