In 2021, Laundry Leaves from the UK partnered with Studio Obacht to develop a packaging design for their eco-friendly laundry detergent sheets. The project aimed to create packaging that highlights the product’s environmental benefits and aligns with the brand’s commitment to sustainability. The scope included designing a visually appealing and informative package for the detergent sheets, which are a sustainable alternative to traditional liquid detergents.
Studio Obacht created a packaging design that emphasizes Laundry Leaves’ commitment to reducing plastic waste and promoting sustainability. The packaging features clear and bold graphics that highlight the product’s key benefits, such as being vegan and eco-friendly. The design communicates the message “Less Plastic. Less Space. Less Waste,” aligning with the brand’s environmental values.
The new packaging successfully communicated the eco-friendly and efficient nature of Laundry Leaves’ detergent sheets, attracting environmentally conscious consumers. The design increased the product’s visibility and appeal in the market, positioning Laundry Leaves as a leader in sustainable laundry solutions. The packaging helped to boost sales and enhance brand recognition among eco-conscious customers.
