INTENDED GOODS enlisted Studio Obacht for a comprehensive branding and design project aimed at launching their streetwear brand. The project began with a thorough discovery phase to gather essential information about the brand’s vision, mission, and market positioning. We developed a moodboard to establish the aesthetic direction, followed by identifying the brand’s voice, target audience, typefaces, and other key elements for a cohesive branding guide. The deliverables included a detailed branding guide, a distinctive logo, and various design assets for advertising, mock-ups, and product designs.
Studio Obacht collaborated closely with the founder of INTENDED GOODS to create a strong and cohesive brand identity. We initiated the process by defining a clear brand voice and visual style, which set the tone for all subsequent design work. The branding guide was meticulously crafted to ensure consistent messaging and visual presentation. A unique logo was designed to reflect the urban style of INTENDED GOODS. Additionally, we provided ongoing support with advertising graphics, product mock-ups, and other design elements to maintain a unified brand presence across all platforms.
The comprehensive branding and design work delivered by Studio Obacht successfully established INTENDED GOODS in the streetwear market. The distinctive logo and cohesive branding guide enabled consistent and effective brand communication. The advertising graphics and product mock-ups helped in creating a strong visual identity, resonating well with the target audience. The ongoing collaboration ensures that INTENDED GOODS maintains a fresh and engaging brand image, contributing to their market presence and brand recognition.
