In 2024, Marketing By Rocio approached Studio Obacht for a complete rebrand and website redesign to better align with their mission of empowering LGBTQ+ entrepreneurs through digital marketing services. The project included developing a new brand identity, redesigning the website for improved functionality and user experience, and creating a suite of social media templates. The goal was to enhance the company’s online presence, streamline client interactions, and ensure consistency across all digital platforms.
Studio Obacht started with an extensive discovery phase to understand Marketing By Rocio’s core values, target audience, and market positioning. We crafted a vibrant and inclusive visual identity that reflects the brand’s commitment to diversity and empowerment. The website redesign focused on user-friendly navigation, clear presentation of services, and integration of client testimonials to build trust and credibility. We also developed custom social media templates to ensure consistent and professional branding across all platforms. Additionally, we provided training and resources to the Marketing By Rocio team to help them maintain and update their digital assets effectively.
