In 2023, Transition of Style enlisted Studio Obacht for a comprehensive rebrand and website redesign to coincide with the change to a new podcast host. The project aimed to refresh the podcast’s visual identity and online presence to better reflect its focus on queer fashion and gender expression. The scope included developing a new brand identity, redesigning the website for improved user experience, and integrating functionalities to support the podcast’s growth and audience engagement.
Studio Obacht began with an in-depth analysis of Transition of Style’s brand and its target audience. We developed a vibrant and modern visual identity that captures the podcast’s themes of inclusivity and innovation in fashion. The new website features a user-friendly interface, streamlined navigation, and easy access to podcast episodes, enhancing the listener’s experience. The redesign also included mobile optimization to ensure accessibility across all devices. Additionally, we provided tools and training for the new host to manage the podcast effectively, ensuring a smooth transition and consistent brand voice.
The rebrand and website redesign significantly enhanced Transition of Style’s online presence and listener engagement. The fresh visual identity and intuitive website design attracted a broader audience, while the seamless integration of podcast episodes facilitated easier access to content. Empowered by a strong online presence and effective tools, the new host has successfully connected with the community, reinforcing Transition of Style’s position as a leading voice in queer fashion and gender expression. The successful rebrand and host transition have enabled the podcast to grow and reach new listeners, continuing its mission to highlight queer fashion innovators.
